A Denver-based industrial real estate expert says the compound effect of social media content is revolutionizing how the industry connects with clients, creating new opportunities for those willing to embrace digital marketing strategies.
“The interesting thing about posting content online, it’s like compound interest,” says Aviva Sonenreich, who has built a following of over one million across various platforms. “I post a video online, and then I go to sleep, but that video keeps playing while I’m asleep. It’s compounding, it’s working for me while I’m not working at all.”
Sonenreich, who hosts Commercial Real Estate Secrets and runs Warehouse Hotline, says success in digital marketing requires presence across multiple platforms, each serving different purposes.
“I wish I could just say that there was one platform,” she says, “but it’s like, no, you got to do it on every single one and smile.” She points to varying levels of engagement across platforms: TikTok leads in growth, while Twitter/X has become increasingly vital for commercial real estate discussions, and LinkedIn maintains strong professional engagement.
The path to digital success requires significant commitment, according to Sonenreich. “Everybody’s seen it, somebody posts four times and they don’t feel the needle move,” she notes. “The needle is not going to move until you post 400 times, welcome to the trenches. Get to work.”
This persistence has paid off for Sonenreich’s business. Next month, she says she’ll be closing her largest solo transaction to date, one sourced entirely through social media.
Sonenreich’s approach combines consistent posting with strategic keyword optimization. “The goal is, every time you want to look up a warehouse in Colorado, you’re going to find us first,” she explains. “We want to be the voice of industrial real estate on the internet, and the way to do so is to talk about it, have your proper keywords, and just never, ever stop.”
The strategy appears to be working. What started as an experiment during the quiet days of 2020 has transformed into a powerful business development tool. Sonenreich says she initially began posting commercial real estate content after a friend pointed out the lack of industry voices online.
“Because there’s a low supply of the content, there’s a high demand,” she explains, noting how this contrasts with more saturated content categories.
For commercial real estate professionals considering digital marketing, Sonenreich emphasizes that success requires more than just sporadic posting. “There is no magic button, platform, etc. It’s good old fashion hard work, but in the digital age,” she says.
The compound effect of consistent content creation, she argues, creates a permanent digital footprint that continues working long after the initial post. This approach has fundamentally changed how her business operates and connects with clients.
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