Looking ahead, Gerke believes this renovation opportunity could become increasingly attractive as limited land availability continues to constrain new luxury development in the most desirabl...
Client Trust Now Lies With Agents, Not Agencies, as Real Estate Branding Landscape Evolves
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Date:
18 Oct 2025
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The traditional real estate brokerage model is facing disruption as boutique firms gain market share through community focus and personalized service, according to K. Coralee King-Denmark, a leading agent with Beachy Beach Real Estate in Panama City Beach.
“It wasn’t so important anymore to be with a big national brand like Coldwell Banker, because they’re hiring me, not beachy beach or Coldwell bankers,” says King-Denmark, who spent 10 years with Coldwell Banker before moving to a boutique brokerage.
King-Denmark points to technological advances as enabling this shift: “These days, we can go and use Canva or cap kite, those big brokerages might be good to learn, but at some point, I think it has more to do with community.”
According to King-Denmark, local market presence and community engagement have become more valuable than national brand recognition. She points to her current broker’s community involvement: “You can look up Karen Smith, my broker, and see she’s all over the news and always donating, she did the firefighters walk on 9/11.”
While some might assume boutique brokerages lack resources, King-Denmark notes that her firm has become the market leader: “Even though this is a boutique brokerage, we have the most amount of agents in our area.”
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